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Lake City Alpine 50 presented by Oskar Blues

One day “avid runner” Stephen Lease looked in the mirror and had an awakening: He looked like the biggest tool in the world. Lame hat, dorky shades, compression everything, giant arm sleeves, run belt with gels, and a performance diaper. (Okay, the performance diaper is a joke, but everything else is true). "What the f*** am I wearing right now?" he wondered. After hitting rock bottom, Stephen noticed most runners weren't wearing overpriced high-performance sunglasses. They wore cheap sunnies from gas stations. There was a huge opportunity for stylish, fun, functional, affordable shades in the running space. This was the seed of goodr! (A pink, flamingo-shaped seed, watered with piña coladas.)

Founded in 1987 by Brian Frank, Hammer Nutrition provides superlative products, proprietary knowledge, and 5-star service to health conscious athletes all over the world.

We relentlessly innovate to to ease your journey and inspire adventure.

Gift Store, Liquor Store, and Motel have been a part of Lake City for 43 years, owned and operated by John and Venice Benvenuto.

G&M Cabins are centrally located in downtown Lake City, within easy walking distance of the many fine shops, restaurants and attractions Lake City has to offer. Our cabins are fully equipped with kitchens, 1 or 2 bedrooms, private baths and Direct TV with HD programming. FREE WI-FI. All cabins have a full size refrigerator, microwave, stove, coffee maker, toaster, pots and pans, dishes, eating utensils, and bed and bath linens. Each cabin is individually owned so they are unique in the way they are decorated. Some have hand-crafted lodge pole furniture and screened porches. There are also outdoor picnic tables, charcoal grills, and shady sitting areas.

38° North celebrates the tranquility and adventure Lake City, Colorado brings to everyone who visits. Located in the heart of the San Juan Mountains at 38.0300 N, 107.3153 W. 38° North brings contemporary merchandise to the community.

BOCO Gear designs and builds the best performance gear for endurance athletes. We offer stylish, technical headwear and accessories for your brand, team or event. Fully customized with wicking fabrications and technical innovation, our gear is designed for and tested by top athletes. We sweat the details!

The Go Clinics

The team of surgeons at gO has one goal: to deliver an unmatched level of excellence in orthopedics to every patient we see.

There is a calling on this valley in Lake City to be a place of refuge and healing. We believe it can begin with a cup of coffee and majestic scenery, a moment of refuge for you wherever you enjoy your cup.

Climb elevated eatery opened in 2016 and is the place to eat in Lake City. Offering elevated comfort food and craft made cocktails husband and wife team, Linda (chef) and Jerry offer exceptional food and service. With a concentration on locally sourced products and scratch made foods you won’t be disappointed (unless you forgot to make a reservation)!

Located at the North end of town behind the visitor’s center. Open for lunch and dinner.

The Inn At The Lake is a ten-room lodge offering bed and breakfast accommodations just a few steps from picturesque Lake San Cristobal, Colorado. Each room reflects the charm of a mountain lodge and has a stunning view of the lake and the San Juan Range beyond. The Inn is the perfect place to relax and getaway, but if it's an adventure you want, it is only a few steps away.


Kitchens. Bathrooms. Cabinets. Appliances. Inspiration. Innovation. Transformation.

Shop the Mountain Life - Lake City, CO

Landscape and Wildlife photography from Michael Underwood from the mountains of Colorado and the rest of this beautiful country.

Quality dog collars, leashes, and accessories made in the USA

Located in historic downtown Lake City across from the park. We serve authentic old-fashioned ice cream sodas, fountain drinks, thick malts and shakes, and generously-sized scooped cones. Also, browse through our gift section featuring fine quality handcrafted gifts not often found elsewhere.

Professional. Trusted. Experienced. Since 1978.

Over a decade ago, the bike industry’s slow uphill grind to better graphic apparel options turned riders into unwilling billboards and unfortunate cartoon characterizations. In 2005, fed up with an uninspired selection of choices for technical gear, we set out to change the face of cycling apparel and the predictable regurgitation of last year’s predictable regurgitation. Sparking a revolution that is in full-swing today, we continue to lead the charge and create products that are on-trend yet classically influenced. Fueled by fashion and inspired by cycling, the gear we pull on and the bikes we ride continue to be a statement of our style, identity and self. Our belief is, if you're going to make a statement, make sure it shows that you give a damn.

We are a group of hardcore cyclists that found ourselves spending a lot of time talking about bike components. Like most racers we were always looking for new products that could make our bikes lighter, faster, or more reliable. Since we all come from engineering and manufacturing backgrounds our conversations often focused on how we could make the products on the market today even better. The company was founded to design and manufacture precision cycling products that emphasize function, performance, and reliability to meet the needs of fellow racers and riders.

The Mountaineer Theatre came to Lake City in 1975 with five original investors. Over the years out of the original owners, Phillip Virden, along with his wife Carolyn, became the sole owners of the Mountaineer. The Mountaineer opened with three movies in September 1975 - Young Frankenstein, The Three Musketeers, and Towering Inferno. Over the years it has been able to show an assortment of film genres to the community, and has been a staple to the Virden family, the members to the Lake City, and everyone passing through. The Mountaineer continues to provide memories and entertainment for locals and visitors who take part in the wonderful Lake City community. The Mountaineer reopened in the summer of 2013 with new digital projectors, sound system, popcorn and soft drink machine to provide a better movie experience for all.

Phoenix Hiking Tours and Guided Mountain Bike Trips

Cabin and Vehicle Rentals in Lake City, CO

Other Sponsors

Lake City Café
The Country Store
Lake City Shirt Co.
Alpine Village
Lake City Bakery