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Lake City Alpine 50 presented by GCEA

Lake City Alpine 50 presented by Tri-State

Phoenix Hiking Tours and Guided Mountain Bike Trips

One day “avid runner” Stephen Lease looked in the mirror and had an awakening: He looked like the biggest tool in the world. Lame hat, dorky shades, compression everything, giant arm sleeves, run belt with gels, and a performance diaper. (Okay, the performance diaper is a joke, but everything else is true). "What the f*** am I wearing right now?" he wondered. After hitting rock bottom, Stephen noticed most runners weren't wearing overpriced high-performance sunglasses. They wore cheap sunnies from gas stations. There was a huge opportunity for stylish, fun, functional, affordable shades in the running space. This was the seed of goodr! (A pink, flamingo-shaped seed, watered with piña coladas.)

Founded in 1987 by Brian Frank, Hammer Nutrition provides superlative products, proprietary knowledge, and 5-star service to health conscious athletes all over the world.

We relentlessly innovate to to ease your journey and inspire adventure.

G&M Cabins are centrally located in downtown Lake City, within easy walking distance of the many fine shops, restaurants and attractions Lake City has to offer. Our cabins are fully equipped with kitchens, 1 or 2 bedrooms, private baths and Direct TV with HD programming. FREE WI-FI. All cabins have a full size refrigerator, microwave, stove, coffee maker, toaster, pots and pans, dishes, eating utensils, and bed and bath linens. Each cabin is individually owned so they are unique in the way they are decorated. Some have hand-crafted lodge pole furniture and screened porches. There are also outdoor picnic tables, charcoal grills, and shady sitting areas.

good old southern cooking!! specializing in fried fish, shrimp and chicken

38° North celebrates the tranquility and adventure Lake City, Colorado brings to everyone who visits. Located in the heart of the San Juan Mountains at 38.0300 N, 107.3153 W. 38° North brings contemporary merchandise to the community.

Team Murphy Realty

Premier Properties in Southwest Colorado

Climb elevated eatery opened in 2016 and is the place to eat in Lake City. Offering elevated comfort food and craft made cocktails husband and wife team, Linda (chef) and Jerry offer exceptional food and service. With a concentration on locally sourced products and scratch made foods you won’t be disappointed (unless you forgot to make a reservation)!

Located at the North end of town behind the visitor’s center. Open for lunch and dinner.

There is a calling on this valley in Lake City to be a place of refuge and healing. We believe it can begin with a cup of coffee and majestic scenery, a moment of refuge for you wherever you enjoy your cup.

The Inn At The Lake is a ten-room lodge offering bed and breakfast accommodations just a few steps from picturesque Lake San Cristobal, Colorado. Each room reflects the charm of a mountain lodge and has a stunning view of the lake and the San Juan Range beyond. The Inn is the perfect place to relax and getaway, but if it's an adventure you want, it is only a few steps away.

Shop the Mountain Life - Lake City, CO


Kitchens. Bathrooms. Cabinets. Appliances. Inspiration. Innovation. Transformation.

Landscape and Wildlife photography from Michael Underwood from the mountains of Colorado and the rest of this beautiful country.

Professional. Trusted. Experienced. Since 1978.

Located in historic downtown Lake City across from the park. We serve authentic old-fashioned ice cream sodas, fountain drinks, thick malts and shakes, and generously-sized scooped cones. Also, browse through our gift section featuring fine quality handcrafted gifts not often found elsewhere.

Over a decade ago, the bike industry’s slow uphill grind to better graphic apparel options turned riders into unwilling billboards and unfortunate cartoon characterizations. In 2005, fed up with an uninspired selection of choices for technical gear, we set out to change the face of cycling apparel and the predictable regurgitation of last year’s predictable regurgitation. Sparking a revolution that is in full-swing today, we continue to lead the charge and create products that are on-trend yet classically influenced. Fueled by fashion and inspired by cycling, the gear we pull on and the bikes we ride continue to be a statement of our style, identity and self. Our belief is, if you're going to make a statement, make sure it shows that you give a damn.

A rustic retreat nestled deep in the San Juan Mountains.

We are a group of hardcore cyclists that found ourselves spending a lot of time talking about bike components. Like most racers we were always looking for new products that could make our bikes lighter, faster, or more reliable. Since we all come from engineering and manufacturing backgrounds our conversations often focused on how we could make the products on the market today even better. The company was founded to design and manufacture precision cycling products that emphasize function, performance, and reliability to meet the needs of fellow racers and riders.

The Matterhorn Motel has been an iconic Lake City lodging property since 1949, including the vintage neon sign.

Something shines around you
And it seems, to my delight
To give me just a little sweetness...
Just a little light.

Lake City Shirt Company
307 Silver St, Lake City CO 81235

Lake City Bakery
922 N Hwy 149, Lake City, CO 81235
(970) 944-2613

We are a historic log cabin resort newly renovated in 2023. Our resort consists of 11 cabins all together on property with new furniture, amenities and creature comforts.

Lake City is home to this small-town, East Texas couple, escaping the summer heat for some mountain air and freshwater fishing. Lake City is truly a hidden gem! The Sportsman has been open and operating since 1955. It is rich in history and holds the original feel of old-time fly fishing with growing trends in the fly fishing industry. Come in and enjoy good company from our shop dog Gus and check us out!

303 N Gunnison Ave
Lake City, CO 81235
(970) 944-2231

Lightly Fermented Sparkling Tea Brewed in the Rocky Mountains.

PO Box 430
Lake City, CO 81235
(970) 944-2527

High Altitude Adventures is a recreational vehicle rental agency located in Lake City, Colorado. Our goal is to provide you with the opportunity and means to explore the beauty of the remote terrain in the San Juan Mountains. High Alitude Adventures has the experience and expertise to recommend trails based on your riding experience. From novice to professional, we will steer you to an unforgettable adventure.

Conveniently located on the Alpine Loop, in Lake City, CO. 
Offering BBQ, Burgers & Ribs! 
* Gas Station * Lottery * Restaurant *

Elkhorn Liquor has been a long standing business in Lake City for many decades. Two local families have combined forces to continue the success of this business. Welcome to Lake City Liquors.

We offer nine cabin units ranging from one room studios to two bedrooms. All of our cabins include fully equipped kitchens, bed linens, and towels. We also offer WiFi and cable television. The cabins are located in a great location within easy walking distance to downtown galleries, restaurants, parks, and shopping.

Serving Austin style tacos and fresh margs.

Located in the heart of historic downtown Lake City, The Wrangler is a family friendly restaurant and bar featuring Italian and regional cuisine in a beautifully restored 1881 building.

Other Sponsors

The Country Store
Silver Spur - Gifts
Webco Excavating